Technical SEO
Make sure Google can crawl, understand and index the pages that sell.
- Crawl and index audit
- Duplicate and canonical clean-up
- Filter and pagination rules
- XML sitemaps and redirects
- Faster product and collection templates
SEO for e-commerce brands
Rank for the searches that end in a sale.
Greenstreet MMO is an SEO team for online stores. We fix what keeps your products and collections off page one, go after searches with buying intent and report the revenue organic search brings in.
Registered in England and WalesDUAL CREED LTD · Company no. 17471690
- linen duvet cover king1
- stonewashed linen sheets2
- best linen bedding uk4
- sage green bedding set3
Where traffic leaks
Most stores don’t need more pages. They need the right pages found.
Online stores lose search traffic in the same few places. Here’s what we look for first, and what we change.
What happensWhat we change
The same product lives at several URLs
/collections/sale/products/linen-sheet/products/linen-sheetThemes often link to collection-based product URLs, so rankings get split. We point internal links, sitemaps and canonicals at one address per product.
Filter and sort pages flood the index
/collections/bedding?filter.v.option.colour=sage&sort_by=price-ascendingEvery filter combination can become a crawlable page. We keep the noise out of Google and turn the filters people actually search for into proper landing pages.
Collection pages are just a grid
/collections/linen-beddingCategory searches land on collections. We add copy, answers and links that help them rank, without pushing products below the fold.
Results show no price or stock
Product · Offer · availabilityWe add product structured data and clean up your Merchant Center feed, so price and availability can show in results and in Google’s free product listings.
Sold-out products disappear
404 /products/linen-throw-ochreDeleting a product throws away its rankings. We keep temporary sell-outs live with alternatives and redirect discontinued products to their closest match.
A replatform resets years of rankings
/p/10432 → /products/linen-sheetWe map every old URL to its new home before launch day and check Search Console for weeks after.
Services
Four kinds of work, one goal: organic revenue.
Products and collections
Match every search with buying intent to the page that should rank for it.
- Keyword map for collections and products
- Title and meta description templates
- Collection page copy
- Internal linking
- Image file names and alt text
Rich results and Google Shopping
Give Google the product details that make your result worth clicking.
- Product structured data
- Merchant Center feed checks
- Free product listings
- Review and rating markup where eligible
Content that sells
Answer the questions shoppers ask before they buy, and link the answers to products.
- Buying guides and comparisons
- Care, sizing and material pages
- FAQs on product and collection pages
- Guides linked to the right products
How we work
From first review to monthly report.
- 1
Store review
We crawl your store, read your Search Console data with your permission and list what’s holding rankings back.
- 2
Roadmap
A prioritised plan: fixes first, then pages, then content. Each item says what it’s likely worth and what it takes.
- 3
Ship
We implement in your theme and store, or hand clear tickets to your developer. Nothing changes without your approval.
- 4
Report
Every month you see what shipped and what it did, in numbers that connect to sales.
What the monthly report tracks
- Organic revenue
- Sales from organic search, not just visits.
- Non-brand clicks
- Shoppers who didn’t already know your name.
- Indexed pages that sell
- Products and collections Google actually shows.
- Rich-result coverage
- Pages showing price, stock and ratings in results.
Free tool
See your product page the way Google shows it.
Type a title and description to preview the result and check whether Google is likely to cut it short. Everything runs in your browser.
Open the full toolDesktop search result
YYour Storeyourstore.com › products › linen-duvet-cover
£129.00 · In stock
FAQ
Straight answers.
Can you guarantee a #1 ranking?
No, and be careful with anyone who does. Google’s own guidance says “No one can guarantee a #1 ranking on Google.” We commit to the work, a clear plan and honest reporting.
How long does SEO take for an online store?
Technical fixes can be picked up as soon as Google recrawls the affected pages, often within weeks. New pages and content usually take months to earn stable rankings. Every roadmap item comes with its own expectation.
Which e-commerce platforms do you work with?
Mostly Shopify, plus WooCommerce, BigCommerce and Adobe Commerce. If you’re on something else, tell us in the form.
What access do you need?
For the store review, just your store URL. For the full plan, read access to Google Search Console and your analytics. If we implement changes, staff or collaborator access to your store, which you can remove at any time.
Do you write product and collection copy?
Yes. We write for shoppers first: what the product is, who it’s for and what to know before buying. That’s also what helps it rank.
How much does it cost?
It depends on your catalogue size and what the roadmap needs. After the store review we quote a monthly price and exactly what it covers.
Store review
Tell us about your store.
We’ll look at how your store shows up in search today and reply by email with what we’d fix first. No commitment.